Updated: Jul 22, 2021
Author: Abby Holt - craftability.org
Photo by Rachel Claire from Pexels
As a creative, you move to the beat of your own drum. But as an entrepreneur, there are certain things you need to make sure you’re doing in order to guarantee the success of your brand. Whether you’re a writer, designer, animator, or tailor, there are some tried-and-true ways you can improve your standing and continue to get work. Let’s take a look at some things you need to make sure you’re doing as you establish your business, build your brand, and move forward into successful business ownership:
1. Create an online portfolio
No matter what kind of art you are working on, having an online portfolio of pieces that potential customers can choose from should be your top priority. Having an internet presence just isn’t an optional thing anymore — maintaining a social media presence and an engaging blog allows you to take advantage of Google search engine optimization (SEO) and get your name out there so potential customers can find you. Make sure you have high-quality images on your website, put your contact information in an easily found place, and, if possible, include testimonials from previous clients who enjoyed your work.
2. Join your local chamber of commerce
Networking with other business owners and opening yourself to potential customers are only two of the benefits of joining your local chamber of commerce. You can receive chamber newsletters (maybe even appear in them!), rub elbows with other local entrepreneurs, and bring increased visibility to your business. Not only that, but you can add your voice to those of your community members and enact real change in the government on a local level, which could have your best business interests at heart.
3. Keep good records
Whether you’re using a manual folder-based system or keeping files electronically, it’s critical to make sure you have all your records on hand. This also includes ensuring the security of these documents, physical and digital. The U.S. Small Business Administration provides resources on how to organize your documents so that they are easy at hand when you need them. This is especially helpful during tax season.
4. Invest in your brand
No matter what kind of creative pursuits you’re pursuing, you need to make sure you’re putting the work — and the money — into your company. Investing in your brand doesn’t just mean putting time and money into the business — it can also mean spending energy creating business plans and networking with other leaders.
Investing in your brand can also include hiring graphic designers to create your company logo. There are plenty of benefits of having a logo, including the fact that it provides potential customers with a consistent image they can associate with your brand. A good graphic designer can help personify your brand in a single image and attract customers with a colorful picture.
5. Consider your business structure
Even though you like to work on your own terms, it might be a good idea to consider forming a limited liability company (LLC) through a formation service. Essentially, having this kind of business structure can add credibility to your company and can provide a wealth of benefits, including more flexibility, pass-through tax advantages, and protection for your personal assets. If you need to register with your state, using an online formation service can help you expedite the process and get professional support.
Use these tips to succeed
Taking all these things into account when you’re building your brand will help you achieve success in the long run. Good luck out there!